【報導】Jiepang – the Chinese Answer to Foursquare

Jiepang – the Chinese Answer to Foursquare
September 22nd, 2010

Recently, I was given an introduction to the popular social networking site “Foursquare” from Steve Rubel, SVP/Director of Insights at Edelman. It made me feel compelled to write about a Chinese language based social network application called “Jiepang (街旁)”. So my colleague Roman Olney and I have created the following short article. We hope you find it useful!

Jiepang is the Chinese language equivalent to the enormously successful location based social media pioneers of the west better known as Foursquare and Gowalla. Offered in both simple and traditional Chinese, Jiepang is primarily aimed at netizens throughout mainland China as well as those in Taiwan and Hong Kong.

Jiepang is a simple location based social media platform that utilizes mobile phone technology to track a user’s location through GPS or triangulation, and shares the information among a users social network profiles. Essentially, Jiepang allows users to better understand their location and at the same time share location information with their friendship networks in real-time – leveraging capabilities of Google Maps.

Offering users a novel way to stay active and connected among their friendship groups, Jiepang also provides potentially enormous commercial opportunities for businesses in China, both national and international, looking to take advantage of “location based advertising” campaigns. The more active a user is on Jiepang, the higher (more exclusive) their profile status will become – additionally, when users “check-in” to specific locations or events, they can be awarded brand specific “badges” that can qualify them to receive a special offer specific to their location. It should be noted that since Jiepang is such a new offering in China, brand/location specific content is still to rival that of Foursquare et al – but this will change quickly!


Like its English language counterparts, Jiepang allows users across Chinese speaking Asia to electronically “check-in” through the web or a mobile device to log their geographic location, which is then instantaneously shared among a user’s network of friends. This “sharing” process is made seamless in that Jiepang connects with China’s leading social network platforms such as RenRen, KaiXin, Sina WeiBo and Douban – with further integrations in the pipeline.

China’s Web 2.0 powered internet landscape offers companies a fast moving, diverse and highly sophisticated channel to intensify stakeholder dialogue and allow brands to fully realize their mission critical PR strategies. International companies and brands that are currently exploiting similar systems such as Foursquare would be well advised to embrace the Jiepang platform for China specific content/campaigns. China has in excess of 420 million netizens along with exponential growth in mobile smart phone ownership – unlike others this revolution in China is certainly something to embrace.


-原報導連結 http://edelmandigital.com/2010/09/22/jiepang-the-chinese-answer-to-foursquare/